Evidence-Based Medicine Matters

Paul Chrisp

Editor, Core Medical Publishing

EBM is at the heart of my business; I publish a medical journal Core Evidence (www.coremedicalpublishing.com) that provides doctors, pharmacists and healthcare commissioners with the evidence on the clinical and cost effectiveness of new drugs. This is crucially important to aid rational decision making, as the demands increase on limited healthcare resources from new, more expensive treatments, and an aging population who expect the best. Without EBM, money will be wasted, and the right patients may not get the right treatment at the right time.